NEWS
BLUE Inc. will change its name to "Zesuroku Inc." effective September 1, 2026
~Fostering the Circulation of People and Knowledge to Build a Foundation for Sustainable Security~
August 19, 2026
Press
BLUE Inc. (Representative Director: Kana Shinoda) announces that, effective Tuesday, September 1, 2026, it will change its company name to “ZESUROKU Inc.” (English name: ZESUROKU Inc.).
■Background of the Comapny Name Change
Since our founding, we have undertaken a comprehensive range of initiatives aimed at improving security levels in Japan and abroad. These include organizing CODE BLUE, an international information security conference originating in Japan; building cybersecurity communities; hosting study sessions; developing young talent; and making policy recommendations to the government.
As cybersecurity threats become increasingly serious and the AI era takes hold, we have decided to change our company name to ZESUROKU Inc. to mark a new phase in our efforts to further expand the circulation of people and knowledge.
■About the New Logo
As threats in cyberspace grow more serious and the AI era accelerates, cybersecurity is entering a new phase that transcends the boundaries of individual companies and nations. Meeting these challenges requires bringing together a broad range of technologies, people, and knowledge.
The intricately interwoven lines that come together to form a unified shape symbolize strong collaboration and harmony—the coming together of diverse countries, fields, and experts to create new value. The red element at the center embodies our pride as an organization originating in Japan, as well as our commitment to unwavering trust and neutrality in connecting all stakeholders.
We will serve as a central force in facilitating the circulation of diverse people and knowledge and forging strong connections among them, expanding a foundation for sustainable cybersecurity across the world.
■Regarding the Name Change
Effective Date : September 1, 2026
New Company Name : ZESUROKU Inc.
Former Company Name : BLUE Inc.
New Website : https://www.zesuroku.com (Scheduled to launch on September 1, 2026)
[Company Overview]
Company Name : ZESUROKU Inc. (formerly: BLUE Inc.)
Representative : Kana Shinoda, Representative Director
Established : June 2012
Address: 5F, Resona Kudan Building, 1-5-6 Kudan-minami, Chiyoda-ku, Tokyo
Business Activities : Community development, talent development, and research and development related to cybersecurity
